The first version of Ronald McDonald's origins involves Willard Scott (a local radio personality who also played Bozo the Clown on WRC-TV in Washington, D.C. from 1959 until 1962), who performed using the moniker "Ronald McDonald, the Hamburger-Happy Clown" in 1963 on three separate television spots.
In North America, Western Europe and many regions outside Latin America, the image had been likened to a global brand, long since shedding its ideological or political connotations, and the obsession with Guevara has been dismissed by some as merely "adolescent revolutionary romanticism".
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