Wile E. Coyote often obtains complex and ludicrous devices from a mail-order company, the fictitious Acme Corporation, which he hopes will help him catch the Road Runner. The devices invariably fail in improbable and spectacular ways.
In 1995, Road Runner became the mascot for Time Warner's cable internet service, also named Road Runner. Interestingly, one commercial involved Wile E. as the "mascot" of DSL. Road Runner is also the mascot of Time Warner's car sales website, BeepBeep.com and appears in commercials on Time Warner cable systems in several television markets.